Sunday, July 31, 2011

Craving phantom ice cream

I love ice cream. More than anything else in the world. I won't bore you with my long personal history related to ice cream. Every so often, I get an intense craving for a specific ice cream that, sadly, doesn't exist anymore. In the late 1990's or maybe early 2000's, Edy's launched a new line of ice cream called "Edy's Dreamery". This was meant to be competition for Ben & Jerry's. That is, individual pints of super rich premium ice cream with catchy names and whimsical illustrations on the cartons. I remember the greatest flavor of this line, Grandma's Cookie Jar. It consisted of plain vanilla ice cream with three, count em, three different types of cookie dough, the old standby chocolate chip, a chocolate fudge cookie dough, and peanut butter cookie dough. I have fond memories of how amazing this ice cream was, and every once and a while, get a strong craving for it. This has inspired me to do a little bit of research on the topic. First, the Dreamery line was discontinued around 2006, although I remember the specific flavor being gone before then. Digging deeper, I began to wonder if I was misremembering the ice cream I loved so much. This was brought on by looking up the official website of Dreamery. Here, they describe my favorite flavor as Grandma's Cookie Dough, consisting of "creamy vanilla ice cream loaded with chunks of chocolate cookie dough". The picture on the carton depicts chocolate chip cookie dough, so I'm not sure where the "chocolate cookie dough" comes into play. In addition, the original flavor had THREE different types of cookie dough. WTF Edy's?

To prove that I wasn't crazy, I dug a little deeper with my internet research. Several message boards revealed people, not unlike myself, craving this delightful flavor years after its passing. In fact, this blog, reports that the Dreamery line is not dead, however, I have yet to see it in ANY stores (and believe me, I check the ice cream aisle every time). Another handy internet source, lists nutritional information for the flavor, confirming the three separate types of cookie dough present.

My theory? I believe the flavor Grandma's Cookie Jar originally existed in all its glory. I even managed to find some fuzzy photographic evidence.
Note the subtle differences in packaging. I believe this flavor was so amazing, that Edy's was probably the victim of lawsuits from people claiming to be addicted to the flavor, or complaints that people were becoming morbidly obese, as a result of indulging in such deliciousness. The flavor was probably modified to become "Grandma's Cookie Dough", a less delicious version of the original. The Dreamery line, may or may not still be in existence. All I know, is that if I ever find this ice cream again, I will buy cases of it, or hire a scientist to replicate it perfectly for me.

In the meantime, I've continued to search for a flavor that comes close. I thought I hit pay dirt a couple of months ago when I purchased Edy's Triple Cookie Fudge Sundae. Instead, I was terribly disappointed. With a flavor that includes "triple cookie" in the title, I expect three types or variations of cookie. Instead, one-third of the ice cream is vanilla with chocolate chip cookie dough, one-third is chocolate ice cream with fudge swirl, and the remaining third is vanilla ice cream with brownies. Not even close to triple cookies! Additionally, the ice cream is of the "lite' variety, with half the fat and one-third the calories of regular ice cream (see also: it tastes like disappointment).


The only other flavor that has come somewhat close is Ben & Jerry's Milk and Cookies. It has vanilla ice cream with an Oreo/cookies and cream type swirl with chocolate chip cookie dough AND chocolate-chocolate chip cookie dough. In addition, it has mini chocolate chips mixed in, in case you didn't get enough chocolate chips in your cookie dough. I'm not gonna lie, I do like this flavor quite a bit, but it still leaves me dreaming about Edy's. Also, Ben & Jerry's is famous for "retiring" flavors just when I am starting to become addicted. Thank guys.

For now, I suppose Ben & Jerry will have to suffice. My next plan is to either suggest the flavor to Ted & Wally's, hoping that they will recognize the potential (and name the flavor after me! Rebecca's cookie jar?), or to roll up my sleeves and make my own version of Grandma's Cookie Jar. However, this would involve me needing an ice cream maker, which would mean I would have to get married. I challenge you to find an unmarried person who owns their own ice cream maker. Perhaps I will venture out and buy one and be the first ever...

10 comments:

  1. Actually, I am unmarried and have had my own ice cream maker for years, so...too late!

    I share your frustration with the "phantom" nature of the Dreamery brand. My personal addiction was the Tiramisu.

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  2. Please bring back the Tiramisu flavor!!!

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  3. I LOVED the Dreamery line of ice creams, especially the Deep Dish Apple Pie & Tiramisu. In my area, the brand was called Dreyer's, but in other areas the brand was called Edy's. Many years ago, when I noticed that none of the stores in my area were carrying it anymore, I wrote an email to the company's customer relations dept. I received a response, saying they made a decision to replace the Dreamery line with Dibs. How insanely stupid is that?! Dibs were just little blobs of chocolate-covered vanilla ice cream, which I would call bon-bons. I was irate & insulted at the answer I got from them, because the lame Dibs were like a giant step backward in the evolution of ice cream, and in no way a valid substitution for interestingly flavored gourmet pints! As a consumer, I protested by never buying Dibs or any other Dreyers product. I hope whoever made that decision at the company got fired!

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  4. I remember a vanilla with fudge and cayenne veins throughout. Wonderful stuff

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  5. Chocolate Truffle Explosion was the best chocolate ice cream ever. Taking Dreamery off the market was the worst decision ever. It really was awesome.

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  6. Hah, funny to come across this on a random flashback search to see what was up with the Dreamery Brand lately. I've been waiting for the Coney Island Waffel Cone. BnJ's Americone is the closest...but still just not quite it.

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  7. The new york cheesecake one..big chunks of real cheese cake.. swore their was a Scooby one as well.. I remember the name Dreamery... And Dreamery having more than one flavor I loved.. ( I was able to buy it through my Dillons ( Kroger ) 18 / 20 years ago..my now 25 year old was bout 3 or 4 and me being up late watching cartoon network ( late). Waiting for her dad to show up from the bar or some late night doings? Idk? I loved this brand of ice cream..

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  8. P.s ... That s.o.b has been long gone.. but the one thing he had done write for me was buy me this brand of ice cream alot...lol..

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  9. they might be coming back out with Dreamery i heard! i hope they do i miss grandmas cookie jar :)

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  10. Does anyone remember Berry Blue Ribbon Pie flavor from Dreamery? Or maybe it was Blue Ribbon Berry Pie. It's been 25 years but this ice cream popped into my head today and I can't find that flavor or photos of it anywhere online.
    I see lots of other flavors though so now I'm wondering if I'm remembering it wrong but I know that was the flavor because it had little swirls of blueberries and chinks of pie crust in vanilla ice cream. I wish they still made these because it was damn good ice cream.

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